Most fintech marketing is built for one audience. In the UK there are two — operating in parallel digital worlds, with different platforms, trust signals and decision-making cultures. We market natively in both.
A campaign optimised for one ecosystem is invisible in the other.
Western merchants evaluate fintech through compliance credentials and network breadth — reached through professional, English-language channels. Chinese-speaking merchants evaluate the same services through community endorsement and social proof, on WeChat and RedNote.
Standard fintech marketing — English-language, compliance-led — reaches only the first audience. Our work since 2016 has been to build marketing that converts authentically in both cultural registers, without compromising either.
Built and run as a single integrated system since 2016 — each channel sequenced so it feeds the next.
Compliance-grade credibility and English-language touchpoints for professional audiences.
→Natively authored content across WeChat, Alipay, RedNote and TikTok — not a localisation layer.
→200+ long-term partnerships, briefed and compliance-reviewed in both languages.
→Activations aligned to Chinese New Year, Golden Week and seasonal commercial moments.
→Every onboarded merchant becomes proof — and the next campaign's first asset.
→Each merchant's Alipay and WeChat Pay acceptance becomes a consumer discovery touchpoint. The QR code at the counter answers "where can I pay with my phone in London?" — before the customer has to ask. Acceptance itself becomes the campaign.
Become a merchant →
These merchants and their customers make decisions through community channels — not search or LinkedIn — where fintech competition is negligible.
The model has sustained merchant application volume continuously through a decade of platform changes and market shifts.
Before HUBPYTGPAY, we were turning away customers who couldn't pay by card. We were connected to Alipay and WeChat Pay within days — and Chinese consumers came through the door within weeks. It genuinely changed how we think about this market.
If your customers pay with Alipay or WeChat Pay — or would, if they knew they could — let's talk about how to reach them.